Spotify Launches Taste Profile Edit Feature at SXSW to Improve Recommendations

Spotify announced a new beta feature at SXSW allowing users to edit their Taste Profile directly. This update targets recommendation accuracy by letting users fine-tune music and podcast preferences using natural language prompts. The change addresses long-standing complaints about shared accounts skewing the algorithm. Rolling out in New Zealand first, the tool impacts Discover Weekly and Wrapped experiences. Spotify aims to give subscribers more agency over their digital audio libraries.